CVB promotes the Fall Festival in other cities | Business

The Evansville Convention and Visitors Bureau has billboards up in cities like Terre Haute, Jasper and Madisonville, to try and lure more people from outlying communities to come to the Fall Festival, spend the night and hopefully put a few more bucks in the pockets of local business owners.

The CVB says it spent about $10,000 promoting the festival this year and will do the same in 2013. However, they’re also considering an even bigger promotional push through TV or radio advertising.

Executive Director Bob Warren says they’ve been meeting with the West Side Nut Club and he hopes the partnership will prove a success.

“They were delighted at what we were trying to accomplish this year,” he said. “For every additional person we bring in to attend the festival, that's more money that's being circulated throughout our community.”

Bigger profits mean more opportunities for the non-profit groups who have set up booths during the Festival to accomplish their goals.